Choosing a domain name is like choosing a name for your company. You want your domain name to say what your website is about in a single word. “.COM“, “.NET” and “.ORG” are Top Level Domains.
Perhaps, each had a unique purpose:
- .com: Commercial (for-profit) websites.
- .net: Network-related domains.
- .org: Non-profit organizations.
Generally, .COM are generally used for commercial businesses. This is by far the most common extension. Most people’s want their company website will be [your business name].com. Plus, .com’s generally have the most clout with Google and keyword rankings.
The .ORG extension is a very good choice for charity or non-profit sites. However, there’s nothing legally preventing anyone from using a .ORG domain for a for-profit business. If used correctly the .org can give you a bump in social credence or validation. But you will need to brand the .org with your site name, since as mentioned earlier, .com is the first extension users will assume for any company’s website. As far as google and keyword rankings go, .org’s will do well, though for most profit targeted categories they won’t have as much sway as a matching .com.
Domains ending with .NET are usually intended for networking services and internet service providers. It has the disadvantages of the .org extension, but doesn’t have the advantages. From the SEO end of things, .net is better than other extensions, but has lower google rankings weight than the matching .com and .org extensions.
Many companies snap up all three variants in order to help protect their branding.
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